Trish Skram’s Blog

Many times, we get stuck in the same routine. The same song and dance. Same thing, different day. We’re all busy, overworked and probably over-tired so it becomes easier to stick to what’s worked in the past. It gets tough to look outside the box … between clients, meetings, events, research, pitching, email, etc—it’s even hard to find time for anything not work related these days. It’s easy to become so inundated in your routine that you never try to add to it. In fact, if I could give you a dollar for  every time I hear “That’s the way it’s always been done,” or “It’s just easier this way,” I’d be rich!

We all recognize it, right? With all that set aside, why are we so resistant to change? Why do we like routine so much? Why do we make excuses? I’m not saying routine is bad. In fact, routine should be your solid foundation. But you should also be willing to try new things. When it comes to creative thinking (especially if you’re in the advertising, marketing or PR industry) you should live a lifestyle or do a job that inspires you, motivates you or impacts others in a positive way. In my opinion, positive change comes easier that way.

Here’s how I challenge the norm:

If you’re stuck in an idea, open a dictionary, a magazine, newspaper or read a blog. Even if it doesn’t relate to the project.

Take a shower. Don’t think about it. Sometimes the best ideas come when you’re not thinking about them at all.

Don’t watch TV. It’s a destraction. Many of you will disagree. I think it just confuses us.

Bust out some tunes. Not death metal, but something smooth and upbeat.

Do something that you fear or doubt. The overwhelming sense of triump will leave you feeling like you can conquer anything. For me, it keeps the momentum going.

If you can’t focus, do some squats (or a walk would work). Find something that will get your muscles moving and your heart rate up.

Call up an old colleague or mentor. Or get out of your chair and chat with another colleague down the hall and shoot the breeze.

So, I pose to you, are you a change-agent or a routine- performer? Why? What helps you look outside the box at work, in life? All thoughts welcome below.

Photo courtesy of http://mediabistro.com

Technorati Tags: be a change-agent, Public Relations Writing, Random "Trish" Thoughts

February marks such an important month me. As many of you know, February is American Heart Month. Statistics show that cardiovascular disease continues to be the number one killer of both men and women in America. For me, personally, it really hits home. Heart disease is also the number one, most prevalent disease in my family, on both sides. To recognize heart month and my dedication to keeping myself and my loved ones educated about heart disease, I’m going to wear red for the remainder of February and post photos to my Facebook, and Flickr accounts. Wearing red signifies the power we have as women to come together and stop heart disease and stroke.
I’m a BIG supporter of AHA, especially AHA of Rock County, where I serve on its executive leadership planning team. This organization is near and dear to my heart and I hope its mission and vision will generate a healthy change in your life as much as it has mine. My favorite AHA initiative (and also becoming its most recognized accomplishments), is the “Go Red for Women” movement. “Go Red” works to raise awareness about women’s number one killer, heart disease. Real women from all over the country speak up about their heart experiences to help save lives. Their stories always inspire me and I hope you take this opportunity to get informed with the facts and make a positive commitment to your heart health. Join the cause by visiting its Facebook page.

I wear red in honor of my grandfather Alvin Skram, who passed away from sudden cardiac arrest in 1981. I wear red in honor of my uncles, Chuck, Jerry, Roger and Ronny, who are all strong heart survivors. I’m proud of all of you for being proactive about your heart health and maintaining healthy lifestyles. And I will always support the American Heart Association (AHA) for its dedication in keeping our communities educated about heart disease and speaking up about what we can do, today, to help prevent heart disease and stroke.

If heart disease and stroke affects your life, how do you educate the ones you love? OR better yet, how do you maintain a heart-healthy lifestyle? Please share your thoughts below.

Technorati Tags: AHA of Rock County, American Heart Month, heart health awareness, PR Gal blog, Random "Trish" Thoughts