Many times, we get stuck in the same routine. The same song and dance. Same thing, different day. We’re all busy, overworked and probably over-tired so it becomes easier to stick to what’s worked in the past. It gets tough to look outside the box … between clients, meetings, events, research, pitching, email, etc—it’s even hard to find time for anything not work related these days. It’s easy to become so inundated in your routine that you never try to add to it. In fact, if I could give you a dollar for every time I hear “That’s the way it’s always been done,” or “It’s just easier this way,” I’d be rich!
We all recognize it, right? With all that set aside, why are we so resistant to change? Why do we like routine so much? Why do we make excuses? I’m not saying routine is bad. In fact, routine should be your solid foundation. But you should also be willing to try new things. When it comes to creative thinking (especially if you’re in the advertising, marketing or PR industry) you should live a lifestyle or do a job that inspires you, motivates you or impacts others in a positive way. In my opinion, positive change comes easier that way.
Here’s how I challenge the norm:
If you’re stuck in an idea, open a dictionary, a magazine, newspaper or read a blog. Even if it doesn’t relate to the project.
Take a shower. Don’t think about it. Sometimes the best ideas come when you’re not thinking about them at all.
Don’t watch TV. It’s a destraction. Many of you will disagree. I think it just confuses us.
Bust out some tunes. Not death metal, but something smooth and upbeat.
Do something that you fear or doubt. The overwhelming sense of triump will leave you feeling like you can conquer anything. For me, it keeps the momentum going.
If you can’t focus, do some squats (or a walk would work). Find something that will get your muscles moving and your heart rate up.
Call up an old colleague or mentor. Or get out of your chair and chat with another colleague down the hall and shoot the breeze.
So, I pose to you, are you a change-agent or a routine- performer? Why? What helps you look outside the box at work, in life? All thoughts welcome below.
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