Yesterday I was asked by a local business professional to describe what makes me unique from my competition … in only a few words. Interesting, right? I think I squandered a bit. Bummer. Here’s the thing, the question wasn’t referenced to my employer, it was meant to me. What makes me different than other business professionals in the area?
I was in a “relationship building” meeting with one of the local businesses that I keep in touch with from time-to-time about their membership with Forward Janesville Inc., Janesville’s chamber of commerce. The meeting was to discuss membership discounts, events, community initiatives and opportunities. It ended up as a personal interview about myself. Don’t get me wrong I don’t mind talking about my company or myself when the time is right. I expect that, given my profession. But I was intrigued with the question, mainly because I had never really thought about that before.
As communicators, we know how important it is to have an “elevator pitch” and to be able to explain what it is that we do for a living. I do believe it’s important to be able to describe what we (or our business) can bring to the table in a clear, concise way. I just didn’t realize I’d ever be asked in only a few words. I have prepared myself for next time. Thing is, my mentor (and teacher) in college encouraged us to do just this in an assignment. I wish I had kept that paper. I’m sure it’s on a flash drive somewhere. It would be interesting to see what I said. Have those words changed? Not sure.
So how do you come up with just a few words? I took some time to look back through my recent LinkedIn recommendations, emails and “feel good” files and looked for common themes. If you don’t have recommendations or testimonials, you could get feedback by asking people you work with for just one word to describe you.
I came up with my few words to describe me: enthusiastic, creative, leader, motivator. Have you ever pondered this? Who are you, in just a few words? Share below.
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