The launch of Apple’s long-awaited tablet computer or iPad created a massive pull of ‘talk’ to the Web yesterday. Within minutes, the top trending topics on Twitter included “iTampon” and iMaxiPad.” Many people are criticizing Apple for its name choice. I, on the other hand, don’t think it’s that big of a deal
The New York Times, citing several women in the PR industry, said the name is making women cringe. STORY HERE
If you look at the banter on Twitter - it’s no wonder people are making this such a big deal.
My thoughts: I think Apple’s marketers have created a few challenges for themselves, yes. But, the fact of the matter is, Apple has been brilliant about focusing on the only brand that matters—its technology and its great products.
The point I want to make here is Apple’s big release yesterday has turned into a joke. I don’t think this ‘buzz’ was exactly what they were looking for. However, it’s what everyone is talking about. Do you think Apple’s communications people are REALLY that upset? After all, it’s creating ‘buzz’ … right? Do you agree? If you’re a woman, are you repulsed? Weigh in below.
I knew the Apple tablet was coming, and my initial reaction to the name iPad was that it was a little boring. So, more than anything, I thought the name lacked spark and imagination. I can easily see why and how people are jumping on the band wagon to make fun of it - and it’s really only because of the name, not the product itself. I think Apple’s marketing may have made an error this time, but like other products, it can eventually rename and upgrade it’s integrity.
Hey Cathlyn! Thanks for leaving a comment. I agree with you. My thought is … what would they’ve called it otherwise? They have simple names for their products (e.g. iPhone, iPod)
I suppose they could’ve named it iTablet, iNotepad, iMemo, iNote — not sure. Point is, I don’t think the name is all that bad. It’s the brand that matters. And that’s what they’ve always focused on.
Add A Comment