Building a personal brand
What is a personal brand anyway? You are, your personality, your characteristics, your strong points, weaknesses, expertise … it’s all part of your brand. Everyone is online these days and social media is a great tool for creating and communicating your personal brand.
So, where does Trish brand herself?
Let’s face it, everyone’s on Facebook. If you’re not, you’re WAY behind. I started Facebooking in college, BEFORE it was available to the public. I never thought it would be one of the most widely used social media networks in 2009. Simply enough, Facebook is a start to making yourself visible to those around you. Other than the fact that I love to poke people, update my status and make fun of what my friends and I did the night before as we painted the town red with our shenanigans … Facebook has helped solidify my brand by helping me reinforce my personality. If you look me up, you’ll see that I’m social, I like to try new things, have great family and friends, travel and enjoy a drink or two. Some people will tell you that those “party nights” will reflect negatively on you, but I disagree. I think that’s one of the better features of Facebook.
Connecting on LinkedIn
Resume online? What a fabulous concept. I am a recent college graduate, but I wish I would have found LinkedIn sooner because I think it would have helped me network the system a bit better, more easily. When people request to “get connected,” they are able to view my work experience, educational background and professional assets. This helps build my brand as a knowledgeable, ambitious PR/marketing professional. And it has helped me land some pretty great gigs as a freelancer. Amazing platform, really.
Building rapport with tweeple
Have you heard the saying, “you are what you eat?” and “you are who you associate with?” This holds true to some degree. On Twitter, I am able to associate with and talk to people of similar interests all over America, even globally. Twitter is serving as my top link to my blog, TrishSkram.com. In fact, in just three months, I’ve acquired over 130 followers … not bad! I’m using Twitter to brand myself by connecting with people who have similar interests, people who I can learn from and vice versa. It’s quite a twitterific idea!
This is my only my second blog post. To be quite honest with you, I should have started blogging years ago. My goal for 2009 is to make TrishSkram.com my top tool for building my personal brand. I want to write about my personal experiences, interests, life and most importantly, write to connect with my readers. TrishSkram.com will help improve my writing skills, while a build a brand as well. The best part? People have noticed my experience with social networking because of my accounts. Executives and fellow co-workers have even asked me to explain the process, what it is? Etc. I’ve gotta be doing something right, right?
So I pose to you, out there in the blogsphere of social networking. How have you built your brand? Better yet … how has personal branding affected your career or professional aspirations?
Let’s talk. And if you’re new to the professional world, still a student or just want some pointers, I’d be glad to help you get started.
Email me at firstname.lastname@example.org