Trish Skram’s Blog

Posted January 8, 2010

January marks the anniversary (or shall I say, blogiversary) of trishskram.com. One year ago, this month, I took the plunge and dove in to the blogesphere, knowing nothing about it and/or where I should go with it. My fellow social media and marketing companion, Ron (who is also my boyfriend), helped me spearhead the process, bringing it to life. It’s somewhat a slow-going process and I’m still looking for better measurement and feedback but it has come a LONG way since January 2009. I thank you, Ron, for your unwavering support and encouragement in the process—if it weren’t for you, I would’ve never taken the leap. Thanks, love!

I also thank my loyal twitter followers, Facebook fans and subscribers for continuing to read my posts. I’m honored to be a part of a community where my ideas are respected, encouraged and most importantly, a place where I can learn and grow from those who know the profession better than I do.

To celebrate, I’ve revamped this site. I’m always up for change and growth―especially when it comes to sharpening my brand. I think the new look provides a better space for you, my readers, because it has a cleaner image, easier navigation and a few new things in store.

As I embark into 2010, I vow to devote my time to 3 new goals: write more frequently, look for and encourage guest blogging and continue to engage in online conversations and learning from each one of you.

If you’re interested in being a guest blogger, please email me at trishskram@gmail.com. I’d love to hear from you and share ideas on how to make this site GREAT!

Cheers to 2010!

Image courtesy of http://istockphoto.com

Technorati Tags: blogging, building professional relationships, my work, PR and marketing, public relations professionals in Wisconsin

You get a message on Twitter that says, “thanks for following me. Find out how you can get a following or get friends on Facebook by clicking here …” or “Need more success? It’s easier than you think. I’ll give you my secret guide for FREE! Click here …” Ugh. Lately, Twitter has been notorious for direct messages like this AND spam avatars who send out messages that are just plain annoying. Sad but true.

But it doesn’t stop there. In this day and age, there are a lot of folks out there looking for a quick buck and they’ll do anything to make you think they are your go-to business success answer. Again, sad but true. There’s a lot of warning signs to find out if your social media (SM) consultant is a fake (or well, not worth the investment). These bullets are based on how they portray themselves online. Here are a few key things to look for to find out if your SM person is a fake.

Google ‘em. Are they there? Simply stated, folks. Do they show up a few times? Better yet, do they show up at all? If not, you’ve been bamboozled. If they don’t have solid links to justify they are indeed a SM expert, they probably just discovered social media in the last six months. Google or any search engine can really be on your side in this case.

Their connection ratios are off, way off. Example: If they are following 4,000 people on Twitter, but only have 200 or so following them. Or they have a Facebook page but, it reaks of bad character (e.g. no comments, interaction, friends, links)? I know a few SM/PR people that only have 500 followers, but they follow back hundreds as well. You don’t have to have 10,000 followers or friends to know what you’re talking about. It’s how and what you say when you tweet. You can really tell a lot about a person by how and what they say when they tweet. Really, folks … would you dine with a chef who didn’t even eat their own food? I think not. Read their feeds and ask yourself these questions:
• Are they sending out quality, worth-while educational links that pertain to your industry?
• Do they engage in conversation with other people (especially other social media professionals?)
• Do they tweet at least once a day?
• Do they talk about their own SM success stories?

They claim to know everything. Nobody knows everything about social media. Not even the best of the best. Social media is evolving every day. It’s shifting constantly and making new paths. It’s impossible to know EVERYTHING. It’s a good thing to not know everything. It shows they are willing to adapt, change and most of all, learn.

They call themselves a “social media guru.” WARNING! WARNING! WARNING! Watch out for the over-excessive, boastful, have-no-idea-what-I’m-saying powerhouses. Professionals who show a thing or two about social media for you (or their clients) but have no personal online presence themselves is like saying you endorse a product and say “it’s the best” when you’ve never tried it or believe in it yourself. Eek!

All talk and no strategy. Or no talk about what you want to accomplish. It’s easy for agencies to drum up business with clients who have no solid knowledge in SM strategy because they tell you a blog is necessary because, well, everyone else has one. I sometimes get this within my own company. Executives think we should dive in to all tools, when in fact, it’s not necessary because it doesn’t fit the strategy or mission. A good consultant will make sure your goals align with your mission and vision. That’s where true, effective social media success stems from.

There are several more warning signs, folks. @PRsarahevans of Sevens Strategy and @skydiver (aka Peter Shankman) put together a more expansive list in July.

I’m not sure there is such thing as a social media guru or expert because the SM work is changing so much. What do you think? Weigh in below via comments.

Image courtesy of www.seobook.com

Technorati Tags: fake SM consultant, PR gal, public relations, public relations professionals in Wisconsin, Random "Trish" Thoughts, SM posers, social media

Money has never really been the focal point of why I do what I do. In fact, I just realized a few days ago that money doesn’t matter to me, and I don’t think it ever will. So why do I work? Well, yes, I have to pay the bills some way or another but my work and profession goes well beyond doing a job for money. It’s about passion. That matters. As many of you know, I work in health care public relations and community relations. A big part of my job is spotlighting the experiences our patients, families and employees have, finding accomplishments and recognizing them for the impact they make on the community. The best part of my job is bringing out the good in my company and its community.

But this post isn’t about what I do or how I do it. It’s about having a passion in your work, profession or job. Do you have it? Can you honestly say that you’d do your job for free? Especially in these hard economic times and hearing about how many people hate their jobs, losing them, etc. Do you feel you have ‘that passion’? ‘that optimism’ in your work?

I just finished reading a fabulous book. Maybe you’ve read it, saw it on TV or heard about it—“The Last Lecture,” by Randy Pausch, late professor and speaker at Carnegie Mellon University. It’s a truly inspirational book that I encourage everyone to read. The book was heavy in ‘take-a-ways’ so it’s hard to pinpoint just one. I can say there was a part that stood out to me, how to understand optimism and embrace it. Even though it doesn’t pertain to work passion, it does highlight the importance of optimism. After Randy learned he’d had cancer, he didn’t let it consume or burden his life. Instead, he thought positive and continued to live his life to the fullest. It eventually brought him to new heights. In chapter 57, he says this, “My personal take on optimism is that as a mental state, it can enable you to do tangible things to improve your physical state. If you’re optimistic, your better able to endure brutal chemo, or keep searching for late-breaking medical treatments.” Randy found a true balance between optimism and realism. Even when he knew he couldn’t fight the cancer, his optimism helped him get through each day with a smile. That’s powerful!

I don’t have an uplifting story like Randy’s but I do strive to be as optimistic and passionate about what I do. I’m lucky to have the courage and strength to go after what I believe in and choose a work profession that I have a genuine passion for.

Trish Skram’s advice to a happy, passionate, optimistic work:

#1 Look for the good
If you wait long enough, your clients and co-workers will impress you. Same with situations, events and happenings. This does take patience, especially with the people and or ‘things’ that frustrate and anger you the most, but do know that they will eventually show you their good side. I believe everybody and everything has a good side.

#2 Listen and learn, no matter what
My boyfriend says I’m the best in the world at this. Between you and me, I think he’s just glad I’m there for him and his babbles [I love his rambling, babbling mind]. Honestly though, when you really listen, you absorb so many new things. Make it a personal mission in your line of work to learn one new thing about someone or something⎯it will amaze you how much that one thing can make a lasting, positive impression on you.

#3 Don’t sweat the small stuff
“Great minds discuss ideas; Average minds discuss events; Small minds discuss people.” Eleanor Roosevelt

Life is too short to worry about what everyone else thinks, acts like or does. Don’t be afraid to discuss new ideas at work, express your feelings, bad or good, learn you can’t control everything and understand that everyone has different perspectives and perceptions⎯Really. Don’t let small problems or challenges ruin your day. Don’t worry about it. You’ll be fine.

#4 If you don’t like it, fix it
If you find yourself in a job that truly has no meaning to you or you dread going everyday⎯find out why and fix it. I’ve been there. Again, life’s too short to put so much effort in something not worth the time or energy. Try to find the strength and courage to fix the negative aspects of your job. If that means putting in your two-week notice, great! But if you can’t [because we can’t control everything] go back to #1. I realize that sometimes you can’t just quit. But try to have that passion and optimism if you need to stay. Don’t think of your job as just a paycheck.

So I ask you, do you have passion for what you do? Do you live your life, feeling optimistic and excited to take on a task at work? Would you quit, even if it wasn’t the most popular choice? Now … I don’t claim to love everything about my job. I wouldn’t even say that I do. But I can say that I love having the opportunity to make a difference and follow my dreams. I admire people that actually do, like Randy Pausch has.

Photo courtesy of http://post-gazette.com

Technorati Tags: job, passion for your work, public relations professionals in Wisconsin, Random "Trish" Thoughts, Randy Pausch, Tricia Skram