Trish Skram’s Blog

Tired, zonked, drained. All great words to describe how we feel from time-to-time while at work, home or just doing every day things. Lately, I’ve been feeling really drained. Not sure if it is my schedule, stress or my workouts (training for a marathon.) Feeling tired, especially at work, can be a heavy on your life—it drags your workload down, lowers productivity and strengthens stress levels. If you’re a highly active person like me, it’s the worse feeling. However, over the years of living and breathing my profession, I’ve discovered a few great things you can do to get the energy back, quickly. Do remember though, folks, sometimes you just need some rest. Be sure to be mindful of when your body needs sleep and relaxation.

5 quick things you can do to re-energize:

Knock out distractions: Again, this is always good advice—but when you’re tired, it has triple affects. Stay out of your email, don’t log into Facebook and don’t keep taking breaks from the task at hand. It’s so easy to get distracted when you’re not focusing well and it only makes it harder to concentrate. Social media can be a BIG distraction. So is television. Try to stay away from “just checking Facebook” and spending the next hour looking at your cousin’s holiday pics. We’re all guilty of this while at work. So every time your attention wanders, direct it straight back to what you’re supposed to be working on.

Workout: If you’re feeling sleepy, the worst thing to do is to sit down somewhere warm and comfy—you’ll almost certainly nod off. Instead, make sure you move around frequently. Get up and stretch, go for a brisk walk and get your body moving. This is a good idea if you get that mid-afternoon slump: walking around will shake it off.

Take a Shower (or freshen up): Getting into a shower will really wake you up when you’re feeling sluggish. If you’re struggling to even get out of bed, head straight for the shower: as soon as you’re under that running water, you’ll feel considerably awake. If you work from home, a mid-afternoon shower can be a great pick-me-up when you’re tired. If you’re in an office, splashing your face with cold water, or freshening up your makeup can be a good refreshing alternative.

Do the easier stuff: If you’re feeling really tired but you still need to get a project done, try doing more routine tasks: things like replying to emails, filing documents, organizing your desk, market research and so on. Often, your energy will naturally pick back up while you work.

Chat with others. Pick up your cell phone and call a friend or go next door and make small talk with a co-worker. Some of you may consider this tip a distraction, I tend to think it’s a great way to boost creative thinking. If you’re like me, you like to collaborate on a daily basis. We’re communicators, right?

So, what works for you? We all have our remedies. Please share below.

Image courtesy of http://istockphoto.com

Technorati Tags: communicators' advice, how to energize when feeling tired, social media, Trish Srkam

You get a message on Twitter that says, “thanks for following me. Find out how you can get a following or get friends on Facebook by clicking here …” or “Need more success? It’s easier than you think. I’ll give you my secret guide for FREE! Click here …” Ugh. Lately, Twitter has been notorious for direct messages like this AND spam avatars who send out messages that are just plain annoying. Sad but true.

But it doesn’t stop there. In this day and age, there are a lot of folks out there looking for a quick buck and they’ll do anything to make you think they are your go-to business success answer. Again, sad but true. There’s a lot of warning signs to find out if your social media (SM) consultant is a fake (or well, not worth the investment). These bullets are based on how they portray themselves online. Here are a few key things to look for to find out if your SM person is a fake.

Google ‘em. Are they there? Simply stated, folks. Do they show up a few times? Better yet, do they show up at all? If not, you’ve been bamboozled. If they don’t have solid links to justify they are indeed a SM expert, they probably just discovered social media in the last six months. Google or any search engine can really be on your side in this case.

Their connection ratios are off, way off. Example: If they are following 4,000 people on Twitter, but only have 200 or so following them. Or they have a Facebook page but, it reaks of bad character (e.g. no comments, interaction, friends, links)? I know a few SM/PR people that only have 500 followers, but they follow back hundreds as well. You don’t have to have 10,000 followers or friends to know what you’re talking about. It’s how and what you say when you tweet. You can really tell a lot about a person by how and what they say when they tweet. Really, folks … would you dine with a chef who didn’t even eat their own food? I think not. Read their feeds and ask yourself these questions:
• Are they sending out quality, worth-while educational links that pertain to your industry?
• Do they engage in conversation with other people (especially other social media professionals?)
• Do they tweet at least once a day?
• Do they talk about their own SM success stories?

They claim to know everything. Nobody knows everything about social media. Not even the best of the best. Social media is evolving every day. It’s shifting constantly and making new paths. It’s impossible to know EVERYTHING. It’s a good thing to not know everything. It shows they are willing to adapt, change and most of all, learn.

They call themselves a “social media guru.” WARNING! WARNING! WARNING! Watch out for the over-excessive, boastful, have-no-idea-what-I’m-saying powerhouses. Professionals who show a thing or two about social media for you (or their clients) but have no personal online presence themselves is like saying you endorse a product and say “it’s the best” when you’ve never tried it or believe in it yourself. Eek!

All talk and no strategy. Or no talk about what you want to accomplish. It’s easy for agencies to drum up business with clients who have no solid knowledge in SM strategy because they tell you a blog is necessary because, well, everyone else has one. I sometimes get this within my own company. Executives think we should dive in to all tools, when in fact, it’s not necessary because it doesn’t fit the strategy or mission. A good consultant will make sure your goals align with your mission and vision. That’s where true, effective social media success stems from.

There are several more warning signs, folks. @PRsarahevans of Sevens Strategy and @skydiver (aka Peter Shankman) put together a more expansive list in July.

I’m not sure there is such thing as a social media guru or expert because the SM work is changing so much. What do you think? Weigh in below via comments.

Image courtesy of www.seobook.com

Technorati Tags: fake SM consultant, PR gal, public relations, public relations professionals in Wisconsin, Random "Trish" Thoughts, SM posers, social media